PR can help your small business find new influencers to engage, strengthen relationships with media and your social media communities, manage company reputation and much more.
Media kits were designed for journalists, but they're also an information gift box for customers, industry bloggers, product reviewers and employees. Let's review the essential components.
Twitter can help your small business drive larger volumes of traffic to your website, increase brand awareness and build customer connections.
This goes without saying, but not all social media networks are created equal. In fact, each platform has its strengths and weaknesses and therefore offers users very different benefits. When you think strategically about your products and how they help solve a problem, this information will help determine the kinds of content you should be developing and sharing on your social media platforms.
Well here we are - spring cleaning our closets, basements and yards in full force! We're recycling, trashing and yard-saling like it's nobody's business.We're committed to a more organized, yet lazy spring. With that said, when's the last time you cleaned up your business Facebook page? If you can't remember the last time, it's time for a refresh! … Continue reading Spring Cleaning: Facebook Edition
As you surely know, meaningful content is the bread and butter of social media success! Without engaging, eye-popping content for us to soak up everyday like the little information sponges we are, our social universe would be dry and bland! Unfortunately, not all small businesses have time to sit around and think up creative blogs all … Continue reading Best blogging practices for small businesses
"The question is no longer if companies should be using social media to gain new customers, but rather, how will you use it to stay competitive?"
Small business owners are very busy folks, often tasked with wearing multiple corporate "hats." They're the bookkeepers, tax experts, clerks, office lawyers, marketers and janitors of any small business. With this comes lots of responsibility... and a lot less free time. Fortunately, thanks to the continual advancements in mobile connectivity and technology, there are mobile … Continue reading Time-Saving Social Media Apps for Small Business Owners