While PPC ads drive lots of traffic to your site while they’re running, that traffic will diminish – or end – once the ad set finishes. Alternatively, the more relevant and fresh content you produce for your website and content marketing efforts, the more credible your business will become to your customers and search engine spiders.
Tag: SEO
SEO or paid SEM: Which is better for my small business?
Is SEO or PPC better for my small business? Working in both marketing and public relations capacities, we’ve come to realize search engine optimization (SEO) and Pay-per-Click search engine marketing (SEM)…… Read more “SEO or paid SEM: Which is better for my small business?”
The Difference Between Meta tags and Keywords in SEO
While the differences between #Metatags and website #keywords are clear, search engine spiders use them both in tandem to determine your website content, and determine your page’s “validity and authority,” which ultimately results in where your small business will rank in the search engine result pages (SERP.)