While PPC ads drive lots of traffic to your site while they're running, that traffic will diminish - or end - once the ad set finishes. Alternatively, the more relevant and fresh content you produce for your website and content marketing efforts, the more credible your business will become to your customers and search engine spiders.
Is SEO or PPC better for my small business? Working in both marketing and public relations capacities, we've come to realize search engine optimization (SEO) and Pay-per-Click search engine marketing (SEM) work well together to create a solid website presence and search results listing. And since more than 40% of e-commerce sales for products in 2013 were generated by user-based … Continue reading SEO or paid SEM: Which is better for my small business?