Tips for building online relationships: Know thy blogger!

It amazes me some PR pros (still) don't take time to read a blogger's actual blog before pitching to them. Instead, they take their search terms to some PR software program, and salivate over all those names that come up. Then, before you know it - POOF! - they're added to the media list. Wrong … Continue reading Tips for building online relationships: Know thy blogger!

Forgive me Friday: CVS

Last week, you may have heard CVS Caremark sent out medical information letters to health care plan members which included names, prescription drug(s), and respective medical condition(s) the drugs are used for. You also must have heard they sent it out to the wrong members. Oops! According to a¬†Boston.com report, the Rhode Island-based chain sent … Continue reading Forgive me Friday: CVS

Cluttered e-mail box: Make a great pitch!

Face it. Email boxes have become swamped with chain mail, daily-news bulletins, product announcements and more. So how can PR pros break-free from this mail overload and catch the busy reporter eye?1. Research recipients: This is pretty straightforward, and relies on your common sense. Most information about journalists and bloggers is readily available via the … Continue reading Cluttered e-mail box: Make a great pitch!