With the extra workloads journalists have to manage coupled with the rising number of citizen journalists, your media pitches must be relevant, well-written and most importantly, newsworthy.
Media kits were designed for journalists, but they're also an information gift box for customers, industry bloggers, product reviewers and employees. Let's review the essential components.
Face it. Email boxes have become swamped with chain mail, daily-news bulletins, product announcements and more. So how can PR pros break-free from this mail overload and catch the busy reporter eye?1. Research recipients: This is pretty straightforward, and relies on your common sense. Most information about journalists and bloggers is readily available via the … Continue reading Cluttered e-mail box: Make a great pitch!