Cluttered e-mail box: Make a great pitch!

Face it. Email boxes have become swamped with chain mail, daily-news bulletins, product announcements and more. So how can PR pros break-free from this mail overload and catch the busy reporter eye?1. Research recipients: This is pretty straightforward, and relies on your common sense. Most information about journalists and bloggers is readily available via the … Continue reading Cluttered e-mail box: Make a great pitch!