Best blogging practices for small businesses

  As you surely know, meaningful content is the bread and butter of social media success! Without engaging, eye-popping content for us to soak up everyday like the little information sponges we are, our social universe would be dry and bland! Unfortunately, not all small businesses have time to sit around and think up creative blogs all … Continue reading Best blogging practices for small businesses

Tips for building online relationships: Know thy blogger!

It amazes me some PR pros (still) don't take time to read a blogger's actual blog before pitching to them. Instead, they take their search terms to some PR software program, and salivate over all those names that come up. Then, before you know it - POOF! - they're added to the media list. Wrong … Continue reading Tips for building online relationships: Know thy blogger!