With the extra workloads journalists have to manage coupled with the rising number of citizen journalists, your media pitches must be relevant, well-written and most importantly, newsworthy.
Viral videos and content can generate enormous brand awareness, promote positive public/consumer sentiment and increase company sales. Let's review best practices and learn some examples of companies that did it right.
Does your business have an awesome story to tell? Are you launching a new product or sponsorship? Here's a few industry tips that will help you identify good stories that best attract media attention.
PR can help your small business find new influencers to engage, strengthen relationships with media and your social media communities, manage company reputation and much more.
Media kits were designed for journalists, but they're also an information gift box for customers, industry bloggers, product reviewers and employees. Let's review the essential components.
Inbound links benefit your small business' #SEO efforts, boost your business's credibility and determine website authority. And you really want your small business website to rank high in organic search results! Learn more:
While PPC ads drive lots of traffic to your site while they're running, that traffic will diminish - or end - once the ad set finishes. Alternatively, the more relevant and fresh content you produce for your website and content marketing efforts, the more credible your business will become to your customers and search engine spiders.
Is SEO or PPC better for my small business? Working in both marketing and public relations capacities, we've come to realize search engine optimization (SEO) and Pay-per-Click search engine marketing (SEM) work well together to create a solid website presence and search results listing. And since more than 40% of e-commerce sales for products in 2013 were generated by user-based … Continue reading SEO or paid SEM: Which is better for my small business?