Viral videos and content can generate enormous brand awareness, promote positive public/consumer sentiment and increase company sales. Let's review best practices and learn some examples of companies that did it right.
Twitter can help your small business drive larger volumes of traffic to your website, increase brand awareness and build customer connections.
This goes without saying, but not all social media networks are created equal. In fact, each platform has its strengths and weaknesses and therefore offers users very different benefits. When you think strategically about your products and how they help solve a problem, this information will help determine the kinds of content you should be developing and sharing on your social media platforms.
Our "connections" are now en-route to becoming more automated, impersonal and technology-based. So #smallbusinesses not only need to consider what platforms they'll be regularly active on, but must now strategize innovative ways to attract "digitalized" customers.
Well here we are - spring cleaning our closets, basements and yards in full force! We're recycling, trashing and yard-saling like it's nobody's business.We're committed to a more organized, yet lazy spring. With that said, when's the last time you cleaned up your business Facebook page? If you can't remember the last time, it's time for a refresh! … Continue reading Spring Cleaning: Facebook Edition
Nowadays, it's impossible to go grocery shopping and not be completely overwhelmed with the food choices available. Of course, growing consumer concerns of increased use of genetically modified organisms, (GMOs) pesticides, antibiotics and synthetic fertilizers used to produce our next meal isn't making food selection any easier. Because of that, many consumers are wading through the noise … Continue reading One “Organic” Mission; Two Social Approaches
"The question is no longer if companies should be using social media to gain new customers, but rather, how will you use it to stay competitive?"
Small business owners are very busy folks, often tasked with wearing multiple corporate "hats." They're the bookkeepers, tax experts, clerks, office lawyers, marketers and janitors of any small business. With this comes lots of responsibility... and a lot less free time. Fortunately, thanks to the continual advancements in mobile connectivity and technology, there are mobile … Continue reading Time-Saving Social Media Apps for Small Business Owners