Daily reflection: There’s no “I” in TEAM!

There are two kinds of people, those that do the work and those that take the credit. Try to be in the first group, there is less competition there. ~ Indira Gandhi Pretty much nothing else to it, is there? Listen - Communicate - Work together = SUCCESS. Don't credit where it isn't due. Share … Continue reading Daily reflection: There’s no “I” in TEAM!

Daily reflection: why good PR is like a good breakfast.

Seems like a silly analogy, but so true! A well-balanced breakfast helps us get through the day, right? Protein for strong bones and fruit filled with healthy antioxidants keep our bodies healthy. The same holds true for balanced PR campaigns. A well-executed PR strategy will  contain a healthy mix of "ingredients." Deep-rooted media relationships, a … Continue reading Daily reflection: why good PR is like a good breakfast.

You’re hired! Now what?

PR internships √ Client Work  √ Polished  resume √ Wowed HR  √  First, nothing will really "prepare" you for the lifestyle you encounter as the agency "newbie", but here are some tips from a prior victim that help keep you focused (mmm, treats!), sane (maybe) and succeed. Time-Management Skills: These are imperative. In agency settings, … Continue reading You’re hired! Now what?

How Grads Should Use Social Media after college

In our "social" universe, conversation has moved to entirely new platforms! We're sharing, "liking" and socializing like it's nobody's business. But, Facebook, Twitter and LinkedIn have specific purposes in our Web lives. Here are some helpful tips I've learned along the way to get the most out of each: Facebook: Facebook is a place for chatting it … Continue reading How Grads Should Use Social Media after college

Forgive me Friday: CVS

Last week, you may have heard CVS Caremark sent out medical information letters to health care plan members which included names, prescription drug(s), and respective medical condition(s) the drugs are used for. You also must have heard they sent it out to the wrong members. Oops! According to a Boston.com report, the Rhode Island-based chain sent … Continue reading Forgive me Friday: CVS

Daily reflection: Practicing Goodwill in the “I’m too busy” era!

In the grand spirit of Easter (and I realize my readers may not be Catholic, so I'm sure this will displease, but none-the-less) I'd like to remind you all to be good to each other. How many lives do you think you have anyway? Once that light goes out, kids - we're outta here. We … Continue reading Daily reflection: Practicing Goodwill in the “I’m too busy” era!

Applebee’s: An “uh-oh” in the neighborhood!

Well- what a lovely spring day in the neighborhood. Birds are chirping, sun is shining, and it's almost happy hour--just not for the Applebee's PR department. Today Applebee's is scrambling to determine how Tequila, somehow mixed with apple juice, then mislabeled, ended up in a 15-month-old's sippy cup. The child, who was examined by hospital … Continue reading Applebee’s: An “uh-oh” in the neighborhood!

Cluttered e-mail box: Make a great pitch!

Face it. Email boxes have become swamped with chain mail, daily-news bulletins, product announcements and more. So how can PR pros break-free from this mail overload and catch the busy reporter eye?1. Research recipients: This is pretty straightforward, and relies on your common sense. Most information about journalists and bloggers is readily available via the … Continue reading Cluttered e-mail box: Make a great pitch!