With the extra workloads journalists have to manage coupled with the rising number of citizen journalists, your media pitches must be relevant, well-written and most importantly, newsworthy.
Best Practices for Pitching the Media
How Small Businesses and NonProfit Organizations Can Use Viral Marketing
Viral videos and content can generate enormous brand awareness, promote positive public/consumer sentiment and increase company sales. Let's review best practices and learn some examples of companies that did it right.
What is Newsworthy?
Does your business have an awesome story to tell? Are you launching a new product or sponsorship? Here's a few industry tips that will help you identify good stories that best attract media attention.
Why Small Businesses Need Public Relations
PR can help your small business find new influencers to engage, strengthen relationships with media and your social media communities, manage company reputation and much more.
How to Design A Small Business Media Kit
Media kits were designed for journalists, but they're also an information gift box for customers, industry bloggers, product reviewers and employees. Let's review the essential components.
How to (and how not to) Manage a Public Relations Crisis
While it's ideal for businesses to have crises management plans in place, this is not always the case. Here are some tips on what to do to manage your crisis.
Spring has sprung!
If we had no winter, the spring would not be so pleasant; if we did not sometimes taste of adversity, prosperity would not be so welcome. ~Anne Bradstreet
Tips for building online relationships: Know thy blogger!
It amazes me some PR pros (still) don't take time to read a blogger's actual blog before pitching to them. Instead, they take their search terms to some PR software program, and salivate over all those names that come up. Then, before you know it - POOF! - they're added to the media list. Wrong … Continue reading Tips for building online relationships: Know thy blogger!
