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    Category: Content Marketing

    Posts about marketing communication collateral, online marketing and website optimization.

    How Small Businesses and NonProfit Organizations Can Use Viral Marketing

    Viral videos and content can generate enormous brand awareness, promote positive public/consumer sentiment and increase company sales. Let’s review best practices and learn some examples of companies that did it right.

    March 20, 2017May 11, 2019 by Laurie A. Moon-Schmorrow

    How Inbound Links Can Help Small Businesses Grow

    Inbound links benefit your small business’ #SEO efforts, boost your business’s credibility and determine website authority. And you really want your small business website to rank high in organic search results! Learn more:

    May 12, 2016February 14, 2019 by Laurie A. Moon-Schmorrow

    Benefits of SEO and PPC: A small business tutorial

    While PPC ads drive lots of traffic to your site while they’re running, that traffic will diminish – or end – once the ad set finishes. Alternatively, the more relevant and fresh content you produce for your website and content marketing efforts, the more credible your business will become to your customers and search engine spiders.

    January 30, 2016February 14, 2019 by Laurie A. Moon-Schmorrow

    SEO or paid SEM: Which is better for my small business?

    Is SEO or PPC better for my small business?  Working in both marketing and public relations capacities, we’ve come to realize search engine optimization (SEO) and Pay-per-Click search engine marketing (SEM)…… Read more “SEO or paid SEM: Which is better for my small business?”

    January 22, 2016February 14, 2019 by Laurie A. Moon-Schmorrow

    The Difference Between Meta tags and Keywords in SEO

    While the differences between #Metatags and website #keywords are clear, search engine spiders use them both in tandem to determine your website content, and determine your page’s “validity and authority,” which ultimately results in where your small business will rank in the search engine result pages (SERP.)

    January 18, 2016February 14, 2019 by Laurie A. Moon-Schmorrow

    Best blogging practices for small businesses

      As you surely know, meaningful content is the bread and butter of social media success! Without engaging, eye-popping content for us to soak up everyday like the little…… Read more “Best blogging practices for small businesses”

    March 19, 2014October 3, 2020 by LM3 Team

    Why Small Businesses Need a Website

    Most consumers prefer to spend money at local, small businesses they have grown to develop meaningful and trusting connections with. Consumers value the close, personal involvement that comes…… Read more “Why Small Businesses Need a Website”

    February 8, 2014October 3, 2020 by LM3 Team

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    Proudly serving small businesses and non-profit organizations in Essex County, MA.

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