Posts about marketing communication collateral, online marketing and website optimization.
Viral videos and content can generate enormous brand awareness, promote positive public/consumer sentiment and increase company sales. Let's review best practices and learn some examples of companies that did it right.
Inbound links benefit your small business' #SEO efforts, boost your business's credibility and determine website authority. And you really want your small business website to rank high in organic search results! Learn more:
While PPC ads drive lots of traffic to your site while they're running, that traffic will diminish - or end - once the ad set finishes. Alternatively, the more relevant and fresh content you produce for your website and content marketing efforts, the more credible your business will become to your customers and search engine spiders.
Is SEO or PPC better for my small business? Working in both marketing and public relations capacities, we've come to realize search engine optimization (SEO) and Pay-per-Click search engine marketing (SEM) work well together to create a solid website presence and search results listing. And since more than 40% of e-commerce sales for products in 2013 were generated by user-based … Continue reading SEO or paid SEM: Which is better for my small business?
While the differences between #Metatags and website #keywords are clear, search engine spiders use them both in tandem to determine your website content, and determine your page's "validity and authority," which ultimately results in where your small business will rank in the search engine result pages (SERP.)
As you surely know, meaningful content is the bread and butter of social media success! Without engaging, eye-popping content for us to soak up everyday like the little information sponges we are, our social universe would be dry and bland! Unfortunately, not all small businesses have time to sit around and think up creative blogs all … Continue reading Best blogging practices for small businesses
Why Your Small Business Needs a Website Most consumers prefer to spend money at local, small businesses they have grown to develop meaningful and trusting connections with. Consumers value the close, personal involvement that comes from these relationships and believe small businesses stand behind the products and services they offer. But today, more and more … Continue reading Why Small Businesses Need a Website
