Viral videos and content can generate enormous brand awareness, promote positive public/consumer sentiment and increase company sales. Let’s review best practices and learn some examples of companies that did it right.
Category: Content Marketing
Posts about marketing communication collateral, online marketing and website optimization.
How Inbound Links Can Help Small Businesses Grow
Inbound links benefit your small business’ #SEO efforts, boost your business’s credibility and determine website authority. And you really want your small business website to rank high in organic search results! Learn more:
Benefits of SEO and PPC: A small business tutorial
While PPC ads drive lots of traffic to your site while they’re running, that traffic will diminish – or end – once the ad set finishes. Alternatively, the more relevant and fresh content you produce for your website and content marketing efforts, the more credible your business will become to your customers and search engine spiders.
SEO or paid SEM: Which is better for my small business?
Is SEO or PPC better for my small business? Working in both marketing and public relations capacities, we’ve come to realize search engine optimization (SEO) and Pay-per-Click search engine marketing (SEM)…… Read more “SEO or paid SEM: Which is better for my small business?”
The Difference Between Meta tags and Keywords in SEO
While the differences between #Metatags and website #keywords are clear, search engine spiders use them both in tandem to determine your website content, and determine your page’s “validity and authority,” which ultimately results in where your small business will rank in the search engine result pages (SERP.)
Best blogging practices for small businesses
As you surely know, meaningful content is the bread and butter of social media success! Without engaging, eye-popping content for us to soak up everyday like the little…… Read more “Best blogging practices for small businesses”
Why Small Businesses Need a Website
Most consumers prefer to spend money at local, small businesses they have grown to develop meaningful and trusting connections with. Consumers value the close, personal involvement that comes…… Read more “Why Small Businesses Need a Website”
