With the extra workloads journalists have to manage coupled with the rising number of citizen journalists, your media pitches must be relevant, well-written and most importantly, newsworthy.
Does your business have an awesome story to tell? Are you launching a new product or sponsorship? Here’s a few industry tips that will help you identify good stories that best attract media attention.
Media kits were designed for journalists, but they’re also an information gift box for customers, industry bloggers, product reviewers and employees. Let’s review the essential components.
Not all social media networks are created equal. Each platform has its strengths and weaknesses. When you think strategically about your products and how they help solve problems, this information helps determine the kinds of content you should be developing and sharing on your social media platforms.
Well here we are – spring cleaning our closets, basements and yards in full force! We’re recycling, trashing and yard-saling like it’s nobody’s business.We’re committed to a more organized,…… Read more “Spring Cleaning: Facebook Edition”
As you surely know, meaningful content is the bread and butter of social media success! Without engaging, eye-popping content for us to soak up everyday like the little…… Read more “Best blogging practices for small businesses”
The question is no longer if companies should be using social media to gain new customers, but rather, how will you use it to stay competitive?
Most consumers prefer to spend money at local, small businesses they have grown to develop meaningful and trusting connections with. Consumers value the close, personal involvement that comes…… Read more “Why Small Businesses Need a Website”