With the extra workloads journalists have to manage coupled with the rising number of citizen journalists, your media pitches must be relevant, well-written and most importantly, newsworthy.
Does your business have an awesome story to tell? Are you launching a new product or sponsorship? Here's a few industry tips that will help you identify good stories that best attract media attention.
Media kits were designed for journalists, but they're also an information gift box for customers, industry bloggers, product reviewers and employees. Let's review the essential components.
This goes without saying, but not all social media networks are created equal. In fact, each platform has its strengths and weaknesses and therefore offers users very different benefits. When you think strategically about your products and how they help solve a problem, this information will help determine the kinds of content you should be developing and sharing on your social media platforms.
Well here we are - spring cleaning our closets, basements and yards in full force! We're recycling, trashing and yard-saling like it's nobody's business.We're committed to a more organized, yet lazy spring. With that said, when's the last time you cleaned up your business Facebook page? If you can't remember the last time, it's time for a refresh! … Continue reading Spring Cleaning: Facebook Edition
As you surely know, meaningful content is the bread and butter of social media success! Without engaging, eye-popping content for us to soak up everyday like the little information sponges we are, our social universe would be dry and bland! Unfortunately, not all small businesses have time to sit around and think up creative blogs all … Continue reading Best blogging practices for small businesses
"The question is no longer if companies should be using social media to gain new customers, but rather, how will you use it to stay competitive?"
Why Your Small Business Needs a Website Most consumers prefer to spend money at local, small businesses they have grown to develop meaningful and trusting connections with. Consumers value the close, personal involvement that comes from these relationships and believe small businesses stand behind the products and services they offer. But today, more and more … Continue reading Why Small Businesses Need a Website