Viral videos and content can generate enormous brand awareness, promote positive public/consumer sentiment and increase company sales. Let’s review best practices and learn some examples of companies that did it right.
Author: Laurie A. Moon-Schmorrow
Senior social media and marketing communications strategist for small business and nonprofit organizations.
Why Small Businesses Need Public Relations
PR can help your small business find new influencers to engage, strengthen relationships with media and your social media communities, manage company reputation and much more.
How Inbound Links Can Help Small Businesses Grow
Inbound links benefit your small business’ #SEO efforts, boost your business’s credibility and determine website authority. And you really want your small business website to rank high in organic search results! Learn more:
Benefits of SEO and PPC: A small business tutorial
While PPC ads drive lots of traffic to your site while they’re running, that traffic will diminish – or end – once the ad set finishes. Alternatively, the more relevant and fresh content you produce for your website and content marketing efforts, the more credible your business will become to your customers and search engine spiders.
SEO or paid SEM: Which is better for my small business?
Is SEO or PPC better for my small business? Working in both marketing and public relations capacities, we’ve come to realize search engine optimization (SEO) and Pay-per-Click search engine marketing (SEM)…… Read more “SEO or paid SEM: Which is better for my small business?”
Four reasons small businesses should use Twitter
Twitter can help your small business drive larger volumes of traffic to your website, increase brand awareness and build customer connections.
The Difference Between Meta tags and Keywords in SEO
While the differences between #Metatags and website #keywords are clear, search engine spiders use them both in tandem to determine your website content, and determine your page’s “validity and authority,” which ultimately results in where your small business will rank in the search engine result pages (SERP.)
How to (and how not to) Manage a Public Relations Crisis
While it’s ideal for businesses to have crises management plans in place, this is not always the case. Here are some tips on what to do to manage your crisis.
