Viral videos and content can generate enormous brand awareness, promote positive public/consumer sentiment and increase company sales. Let's review best practices and learn some examples of companies that did it right.
PR can help your small business find new influencers to engage, strengthen relationships with media and your social media communities, manage company reputation and much more.
Inbound links benefit your small business' #SEO efforts, boost your business's credibility and determine website authority. And you really want your small business website to rank high in organic search results! Learn more:
While PPC ads drive lots of traffic to your site while they're running, that traffic will diminish - or end - once the ad set finishes. Alternatively, the more relevant and fresh content you produce for your website and content marketing efforts, the more credible your business will become to your customers and search engine spiders.
Is SEO or PPC better for my small business? Working in both marketing and public relations capacities, we've come to realize search engine optimization (SEO) and Pay-per-Click search engine marketing (SEM) work well together to create a solid website presence and search results listing. And since more than 40% of e-commerce sales for products in 2013 were generated by user-based … Continue reading SEO or paid SEM: Which is better for my small business?
Twitter can help your small business drive larger volumes of traffic to your website, increase brand awareness and build customer connections.
While the differences between #Metatags and website #keywords are clear, search engine spiders use them both in tandem to determine your website content, and determine your page's "validity and authority," which ultimately results in where your small business will rank in the search engine result pages (SERP.)
While it's ideal for businesses to have crises management plans in place, this is not always the case. Here are some tips on what to do to manage your crisis.