So, you’re a small biz owner who’s delving further into the social media world – wahoo! And you’re on your way: you’ve opened a Twitter account (if not – you should!) you share products and photos on Facebook and chat with your fans.
The problem: your marketing budget is non-existent, and you don’t have time to manage your business and find new conversations around your product. In the interest of time, here are three of my favorite social monitoring tools to help you find new audiences and turn them into customers!
1. Tagboard: For small biz owners with limited time and resources, Tagboard is a must-try. Tagboard is a cross-network, hashtag-powered social media monitoring (SMM) platform that allows users to search virtually any hashtag across a variety of popular social networking channels with one search.
The platform quickly pulls conversation results occurring on Facebook, Twitter, Google+ (and more!) and displays them in a visually appealing mosaic-style results board. The board even filters conversations further according to user preference. As an added bonus, users can reply to conversations via their accounts right from the Tagboard platform! (BONUS time saver!)
Why it’s awesome: First off, it’s absolutely FREE to use. Second, it’s great for people who regularly monitor conversations surrounding their brands – you can find conversations quickly and the platform’s reply feature allows conversing in real-time. Tagboard is also great for sourcing industry-related content that can create opportunities to improve your business. For example, if you’re a restaurant owner, you could search “#restauranttips” and discover content from menu redesign tips, to cost control measures, to new meal ideas. Check it out!
2. Hootsuite: Hootsuite is a web-based social media dashboard tool that monitors several social media streams at once. It’s utilized by millions of people and thousands of business owners everyday! Manage your Facebook, Twitter and Pinterest feeds from one location. Hootsuite also allows users to set up hashtag (keywords) streams to monitor industry-relative content and influencers most critical to your business.
Why it’s awesome: Hootsuite is a great for sharing content across all your social media platforms, but its most attractive feature is its scheduling functionality. The ability to plan out your content in advance is critical for small biz owners as it allows them to strategize a variety of interesting and relevant content days, weeks, or even months in advance – saving them tons of time.3. Bit.ly: Bit.ly is a web address shortener that’s a great for anyone who wants to condense their web links and track user click rates. Basically, the software shortens the length of any web address and provides a new link to use. This is a must for any content sharing community – especially on character-restricting sites like Twitter or Hootsuite. People will retweet good content, but if the space isn’t there, they move on. Why it’s awesome: Bit.Ly is compatible with all social media platforms. Plus, it’s great analytics show how many users have clicked on your link – and from what network – which helps solidify what types of your content people most enjoy and are engaged with. Additionally, if you use Bit.ly on all your social sharing sites, you can easily track all your shared content on one convenient dashboard. I hope these tools help get you started in the social media monitoring world! What other tools would you recommend? Share your thoughts with me below!